Evaluation question 1 - "In what ways does your media product use, develop or challenge forms and conventions of real media products?"

At the research stage when i analysed other products, i looked at the opening of romance films, each one starts with a calm settling environment and relaxing movement and music which doesnt startle the audience at first glance, i used an opening like this when i created the opening dancing sequence, it is a very down beat tone and there is nothing that would jump out to the audience.
For example in Love Actually, the opening airport scene is showing happyness in various closeups and creating a good feeling for the audience.
In my product there is not genuinly happyness shown in the one character but we get emotion from the movement in the character in the close up shots. (image)

In my audience research, my results showed that people wanted to see things that actually happen in everyday life. Whereas usually in films they do show typical everyday things, but are usually exaggurated, although i think the film 'Love Actually' on a whole i would not class as an over exagguration and this is what i have tried to go for, so i stayed with quite a straight forward storyline which steps away from some typical usual conventions in media.
In my film i do not think there was sufficient attention payed to the direction of the film, some things could have been thought about more thoroughly due to positioning and filming things more than once to get a better final shot.

Evaluation question 2 - "How does your media product represent particular social groups?"

How does your media product represent particular social groups? on Prezi

Evaluation question 3 - "What kind of media institution might distribute your media product and why?"

I do not think overall that my product could have been produced by a professional institution as my film had a very low budget, and i think that to have great high standards there needs to be money involved in the making of the film and then distribution.
If any bits looked profesional i would say the performance of the dancing sequence has high standards as the quality of the dancing is good and often the cinematography and framing of the shots throughout the film have really been thought about in detail which can look quite professional.
As a result of the above it is more likely that my film would be distributed by an independent label due to the lack of money my product had therefore i could not use masses of special effects, editing and famous actors, which would make it a very successful film.
An example of an independent film company which could be one to distribute my product would be Dogwoof films, which specialise in social issue and independent films. This would be a good distributor for my film as my film is a very low budget film and completely independent.
http://dogwoof.com/
Unlike a major film company such as Paramount Pictures always distributing large budget films as they are a majoy company with a lot of money.
http://www.elysianpictures.com/

Evaluation question 4 - "Who would be the audience for your media product?"

Who would be the audience for your media product? on Prezi

Evaluation question 5 - "How did you attract/address your audience?"

To attract my audience in my film I tried to use elements of detail which would interest the characters and relate to them in the best ways possible. The narrative should attract the audince appropriately as it will relate to many people of that age range. To maintain interest throughout i tried to make technical choices within cinematography and mise-en-scene which can make the audience feel sympathy for characters in high angle shots and the mise-en-scene of the young womans bedroom with the objects of teddies and jewellery.

In the flashbacks or arguments in my product i tried to create a shot similar to the well known romance film, 'The Notebook'.

Here the female is blocking the male out of her life for now by getting him to walk away, and she is getting into the car and closing the door. Just like my actress closes the door on Aaron in the breakup in my product.

I gave my audience what they asked for. In my questionaire hand out i asked what they liked to see in a film, i got responses of conflict and flashbacks, so i simply put them in to help create exactly what they want, they don't want a straight forward narrative, the audience want to think about the story and get into it, so i try this out right from the start.

Evaluation question 6 - "What have you learnt about technologies from the process of constructing this product?"

In terms of using new technologies for my product i had to understand how to use more than just using a computer. I had to use Adobe Photoshop to create the logo for my product, ensuring that it was big enough, as my first attempt was not the correct dimensions and measurements to fit a regular TV screen, therefore looked too small when putting it onto my product. I had to make sure the file was saved as a Jpeg so it was suitable for my needs and that i had enough storage space in my memory at college as a lot of photoshop products etc could fill it easily, i also had to save everything in appropriate places and save a backup copy onto a memory stick.
For making my film i used a college camera and tripod to film. To complete my product i used an Apple Mac with Finalcut Pro to edit and complete my product. To use this i had to learn how to cut and edit each shot together making each one flow into another continuously. I learnt how to edit the shots to make some brigter if they were too dark to see and how to zoom into some shots to cut the longer shots up and make them more interesting with various framing. I used different effects and transitions in my product such as cross-fading and dissolves to fade from one shot into another, which came in very useful for emphasising the flashbacks. I then had to add my soundtrack, and learn how to fade the music in and out and cut it where i wanted it to play. I used opening titles by importing my logo onto the Mac and playing it at the start of my film to make it look of a professional standard, i inserted text into my opening titles on Finalcut pro with a typewriter effect for the words showing up.
Without new digital technology making this film would be very difficult to make, it was so easy to move digital data such as images and sounds from different file types and Windows on a computer to Mac OS. Physical cutting and pasting would have taken much more time and effort than using the technology we have now.
Although using very little technology would be very difficult, i think that actually using it and getting to learn how to use it has still been a difficult task of building on stills and multi-tasking, although it got easier as the skills developed, but i still think there is more to learn. In the future i will spend more time on attention to detail in the editing process and cutting the shots up into more detail and learning more skills on how to do thing like that. I will also film shots more than just a few times and from different angles so that when it comes to editing i will have more choice on detail.

This image shows the use of prezi. This is part of making my evaluation, i took on new skills to present some of my evaluation questions on this new website.

Evaluation question 7 - "Looking back at your prelininary task, what do you feel you have learnt in the progression from it to the full product?"

With my new final product, in comparison to be prelim task, i see a massive difference in every aspect of the filming and producing. Making the final product helped me to build my skills of photoshop and Finalcut Pro much more and i learnt a lot more than when making my prelim. I learnt how to add a soundtrack to my piece and keep everything flowing in finalcut which is actually a difficult thing to do. My main task was also a lot longer and had much more planning and i think this is visible when watching them both together.

Final Product

Construction