43221 Darlington, Queen Elizabeth

Tuesday 19 January 2010

Audience research - secondary.






The information on the website shows that the most popular age for watching this film, love actually is 25-34 year olds with 22% with 15-24 year olds just behind with 21%. Its estimated box office was 24,000,000 with a 60% female audience showing females are more popular with the romance genre than males.
The information for the notebook, another classic romance has a 62% female population and just 38% male. The Love Actually 25-34 year olds rank highest age group for the films audience with 24%. 4-14 year olds having 0%.
As these two popular films both have a main audience of 25-34 year olds that will be my aim for a target audience, but any age from 15 above would be suitable as that would be the certificate. although the certificat of the notebook is actually a 12A. It would be aimed also more at females because of the romance genre, this will make the box office less than it could as if it were a family film for all ages the film would make more with a more widespread audience.

No comments:

Post a Comment